How Pilates Studios Price a Red Light Add-On
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The short answer: most Pilates studios price red light three ways: a per-session add-on at booking, a premium membership tier that includes sessions, and class packs that bundle a reformer class with a session. Half-body sessions typically sell for $40–$100 at full retail, and studios usually discount them for members.
Why Pilates studios are a natural fit
A reformer studio sells capacity by the machine. Once every reformer is booked, the only way to grow revenue is to raise prices or sell something else. Red light sessions are that something else: no instructor, no reformer, 10–20 minutes per client, and roughly 2 clients per hour per panel.
Pilates clients already pay a premium for small-group, high-touch sessions. A red light session after class fits that expectation. It supports post-workout muscle recovery and promotes relaxation, and it asks nothing new of the client except an extra 15 minutes.
The room is small. A half-body panel needs 60–80 square feet: an old office, a storage room, or a corner of the changing area with a door.
The pricing benchmarks
National pricing for red light sessions gives you the ceiling:
- Half-body session: $40–$100.
- Full-body session: $50–$150, averaging about $85.
- Red light memberships: $99–$299 per month.
- High-cost metros: New York runs 40–60% above national averages.
Studios rarely charge full retail to their own members. The add-on is priced to be an obvious yes at checkout, and the membership tier is priced to lift average revenue per member. Set your rates against your own class price, not against a stand-alone red light business.
Three pricing models
- Per-session add-on. Offered at booking or check-in, often priced at a fraction of a single class. The lowest-friction way to test demand.
- Membership tier. Add a set number of sessions, or unlimited access, to your top membership for a monthly premium. This is where recurring revenue comes from.
- Class packs. Bundle a reformer class with a session as a named pack. Packs move prepaid revenue forward and introduce members who would not try it on their own.
Illustrative math: at a $25 add-on, 36 sessions cover a $899 Solgrade Elite 1500. At 2 sessions per hour, that is 18 booked hours. For a deeper look at payback, see how fast a $899 panel pays for itself.
Which panel fits a Pilates studio
| Solgrade Pro 300 | Solgrade Elite 1500 | Solgrade Elite 6000 | |
|---|---|---|---|
| Best for | Front desk, retail shelf, testing demand | A dedicated half-body room | A full-body recovery room |
| LEDs | 60 | 300 dual-chip | 1,200 dual-chip |
| Wavelengths | 630 · 660 · 810 · 830 · 850 nm | 630 · 660 · 810 · 830 · 850 nm | 630 · 660 · 810 · 830 · 850 nm |
| Panel size | 10.6 × 9.1 in | 35.8 × 11.8 in | 70.9 × 23.6 in |
| Draw at the wall | 101 W | 500 W, standard outlet | 2,000 W, dedicated 20 A circuit |
| Controls | Touchscreen, app, six one-touch presets | Backlit LCD, physical buttons, remote | LCD, physical buttons |
| Mounting | Tabletop, built-in handle | Wall bracket and door hook included | Wall bracket included, two-person install |
| Price | $349 | $899 | $3,499 |
For most studios, the Solgrade Elite 1500 is the starting point. It draws 500 W at the wall, runs on a standard outlet, and mounts on the included wall bracket or door hook. The Solgrade Elite 6000 covers more of the body per session but needs a dedicated 20 A circuit and a licensed electrician. The Solgrade Pro 300 suits a front-desk test or a retail shelf. All three carry a 3-year warranty and ship with eye protection.
Running it without adding staff
- Book it as a room. A 20-minute bookable resource in your scheduling software: a 10–15 minute session plus 5 minutes to reset.
- Put it after your busiest classes. The 30 minutes after peak classes are the strongest slots to fill.
- Write a one-page session card. Distance from the panel, goggles on, session length. Front desk staff should set up a client in under a minute.
- Keep the language right. Supports post-workout muscle recovery, promotes relaxation, helps you feel refreshed. No medical claims in your own marketing.
Studios opening more than one room or more than one location can apply for partner pricing. For the yoga-studio version of this setup, see how yoga studios add red light.
Mistakes to avoid when launching
- Pricing like a stand-alone red light business. Your members compare the add-on to your class price, not to a recovery studio across town. Price it as an add-on.
- Hiding it from the booking flow. If the session is not offered at the moment a member books a class, most will never see it.
- Launching without a session card. Front desk staff need a one-page script: goggles, distance, timer, cleaning. Without it, setup takes too long at the busiest time of day.
- Putting the panel in the reformer room. A red light session should never block a reformer. Use a separate room with a door.
- Overpromising in marketing. Keep every caption and email to general wellness language. No outcomes, no condition names.
A soft launch for members only, for four to six weeks, gives you real booking data before you set final prices.
FAQ
How much do studios charge for a red light add-on?
Half-body sessions typically sell for $40–$100 at full retail. Studios usually price member add-ons below that, against their own class price.
What is a typical red light membership price?
Red light memberships typically run $99–$299 per month nationally.
How much space does a Pilates studio need for red light?
Plan 60–80 square feet for a half-body room and 100–120 square feet for a full-body room.
Does a studio need an electrician?
Not for the Solgrade Elite 1500, which draws 500 W and runs on a standard outlet. The Elite 6000 needs a dedicated 20 A circuit.
How many clients can one panel serve per hour?
With 10–20 minute sessions and time to reset, about 2 clients per hour.
Request partner pricing or see the Solgrade Elite 1500.
Solgrade™ products are general wellness devices. They are not medical devices and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.